The core of DDW's Online Marketing services involve search engine optimization, (SEO) and search engine marketing campaigns (SEM).
DDW uses industry best practices in modifying a website to improve its ranking with regards to particular key words (or key phrases) used in search engines such as Google and Yahoo. DDW works with clients to develop keyword optimized text content and website navigation, links and, in some cases, site architectural changes.
DDW offers a full range of Search Engine Optimization services:
- Key Word Research & Development
- Meta Keywords & Descriptions
- Navigation Optimization
- Website Copy
- HTML/CSS Optimization
- Website Statistics Analysis
- Website Page Titling
- Link Building
What are the steps?
An audit is conducted to determine the strengths and weakness of the website. DDW then begins optimizing website copy, key words, and HTML and CSS code in addition to the basic methods seen above.
Next we optimize your website with the most basic SEO techinques such as metatags development, page titles changes, and content headers.
Advanced SEO projects often require a complete overhaul of the navigation and site architecture. We address each element of the website from image alt tags to redundant navigations.